Checklist · November 1, 2026 · 5 min read
Keeping AI videos on brand: a checklist
AI can write and make videos fast, but speed is only useful if every video sounds like you and says only what is true. A checklist for brand, claims and approvals.
Key takeaways
- Write your brand down once: what you sell, who for, how you sound, what you never say.
- List the claims you can prove; everything else stays out.
- Keep exact wording for promotions and legal lines.
- Check every video before it goes out, and hold anything risky for a person.
What should a brand profile contain?
A short profile does more than a long brand book, because it actually gets used.
- What you do and what you sell, in plain words.
- Who buys, and what they need before they buy.
- Why customers choose you.
- Proof: real reviews, figures and facts you may quote.
- Tone: a few things to do and a few to avoid.
How do you stop invented claims?
Decide which claims you can stand behind and write them down. Anything not on that list, especially numbers, prices, guarantees and comparisons, stays out of the script.
Watch for invented figures in particular. A made-up statistic is the fastest way for a confident-sounding video to become a problem.
What needs exact wording?
Promotions, prices, legal lines and disclaimers should be used word for word, every time. Keep them in one place and copy them in rather than letting them be paraphrased.
Who should approve videos?
Approve everything at first. Once videos reliably follow your rules, approve only the ones a check flags: a claim not in your proof, a missing legal line, a word you never use.
How the Researcher and Reviewer keep videos on brand
The Researcher reads your website to fill in your brand: what you sell, your products, your photos and how you sound. You check it and add your rules: tone, claims, legal lines and words to avoid.
Scripts only use numbers your brief gives them, and the Reviewer checks every finished video against your rules. Anything risky is held for your approval instead of posting.
Get startedFrequently asked questions
Can AI keep my brand voice?+
Yes, if it is written down. A few lines of tone and a handful of your own captions give a model far more to work with than adjectives like friendly or bold.
What is the most common brand mistake in AI videos?+
Confident claims and numbers nobody checked. Keep a list of what you can prove and let nothing else through.