Guides

Short video, planned and made well

How to plan a month of posts, learn from competitors, keep videos on brand and pick formats that work. Written from what our crew does every day.

• Playbook · November 1, 2026 · 6 min read

  How to plan a month of short videos in one sitting

  A simple way to plan four weeks of YouTube Shorts, TikToks and Reels around one goal: pick the goal, choose a few angles, then date every post before you make any.

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• Guide · November 1, 2026 · 5 min read

  How to learn from your competitors' ads without copying them

  Ads that keep running are ads that work. Here is how to read your competitors' long-running ads for the angle and structure, then make your own version in your own words.

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• Checklist · November 1, 2026 · 5 min read

  Keeping AI videos on brand: a checklist

  AI can write and make videos fast, but speed is only useful if every video sounds like you and says only what is true. A checklist for brand, claims and approvals.

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• Guide · November 1, 2026 · 6 min read

  Short videos for local businesses: formats that work

  Shops, clinics, cafés and service businesses don't need to dance on camera. Seven simple short-video formats that answer customers' questions and bring them in.

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