Glossary · Updated November 2, 2026
Call to action (CTA)
A call to action is the one thing a video asks the viewer to do next, such as follow, comment, visit the link or book.
How do you write a good CTA?
Ask for one thing, make it easy, and match it to the goal of the post. A teaching video earns a follow or a save; an offer video earns a visit or a booking. Say it and show it as a caption, because many people watch with the sound off.
Put it to work
Paste your website. The crew writes the hooks, plans the calendar and makes the videos, and you approve what posts.
Get started