Glossary · Updated November 2, 2026
Content calendar
A content calendar is a dated plan of what you will post, where and when, usually a month at a time.
What goes in one?
Each entry needs enough to make the post without another meeting:
- The date and platform.
- The pillar and the angle (the one idea of the post).
- The hook and the call to action.
- Any offer, product or photo it needs.
How far ahead should you plan?
A month is a good default: far enough to line up with offers and events, close enough to react to what is working. Leave one slot a week open for something timely.
Put it to work
Paste your website. The crew writes the hooks, plans the calendar and makes the videos, and you approve what posts.
Get started